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How Does Inbound Marketing in the MarTech and AdTech Industries Work?

July 19, 2017 - Inbound Marketing, Industry, Marketing

Introduction You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen year old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with…

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10 Truths About Content Marketing You Need To Know

June 26, 2017 - Inbound Marketing, Industry, Marketing

#1. More content is not better Quality content trumps a ton of crap content. Crafting a blog post with a great story as an introduction to make the point takes time and creativity. Researching and putting together long form content is not the work of…

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Influencer Marketing – Owned or Earned?

June 23, 2017 - advertising, Inbound Marketing, Industry, Marketing

Influencer marketing is no longer some edgy new technique. According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers…

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6 Ways Inbound Marketing is Different for SaaS Companies

June 22, 2017 - Consumer, Inbound Marketing, Industry, Marketing

One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and…

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Beyond the eBook: What is an Inbound Marketing Campaign?

June 21, 2017 - advertising, Inbound Marketing, Industry, Marketing

When you experience a marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create an eBook, publish it with a landing page, send an email promoting it to your list and hope it moves…

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B2B vs B2C Content Marketing: What You need To Know

June 9, 2017 - Inbound Marketing, Industry, Marketing

Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing….

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How Does Marketing Influence Behavior, Really?

June 8, 2017 - Inbound Marketing, Industry, Marketing

Marketing and advertising are regularly under scrutiny for many reasons. Some think that the multitude of ads in our society disrupt the nature of the environments we live. Others believe that the images and videos brands use to inform, remind,and persuade people can be unethical,…

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How to Adapt to the Future of B2B Inbound Marketing

June 6, 2017 - Consumer, Inbound Marketing, Industry, Marketing

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses. Meanwhile, the methods and priorities of b2b marketing strategies grow and…

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Proof: Influencer Content Can Increase Foot Traffic

June 5, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

More and more brick and mortar stores are being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let’s face it, much of the purchase intent starts online….

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