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The No. 1 Reason Companies Give up on Inbound Marketing (and How to Stick with It)

May 24, 2017 - Consumer, Inbound Marketing, Industry, Marketing

Inbound marketing comes with tons of benefits – but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to…

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How Ready for Inbound Marketing Are You… Really?

May 23, 2017 - Consumer, Inbound Marketing, Industry, Marketing

As inbound marketing continues to become the new standard of B2B marketing, more companies are buying into it more quickly. The good news for marketing directors is that it takes less effort to get the CEO to sign on with inbound. But it also means…

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Content Marketing: Is It Something Or Is It Nothing?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

A couple weeks ago, I came across this post and it really stuck in my craw. The author, Samuel Scott, states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” Now, to be fair, even though I have…

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5 Content Marketing Trends You Need To Know About This Year

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

The surge of content marketing is almost incomprehensible. Stay ahead of this fast-moving industry with these five upcoming trends. Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online…

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Inbound Marketing is Evolving – Are You Keeping Up?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

In 2006, the year HubSpot was founded, inbound marketing was a relatively new term. Marketers were more likely to have heard of and were perhaps starting to embrace content marketing at the time. 11 years later, inbound marketing is a necessity for every business. For…

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Inbound Marketing: Are You Listening to What They’re Saying About You?

April 5, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

This week, United Airlines made headlines for their controversial stance on not allowing young pass holders to fly because of their attire. No matter what your stance is on the story, there’s no questioning how powerful social media was in bringing this story to light….

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Inbound Marketing Mistakes to Avoid

April 1, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may…

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Getting Started with Integrated Marketing

March 31, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

There is no shortage of digital marketing tools you can use to build your brand—but which ones are most effective? And how do you use them well? These are the questions that integrated digital marketing concerns itself with. Essentially, integrated marketing is about not putting…

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9 Ways Content Marketing Benefits Your Business

March 31, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

I’m often asked how content marketing benefits a business – especially a startup or small business. It’s a fair question, and the answer is… it depends. If you’ve read a few articles about modern marketing you know that today’s buyers have changed, demanding changes in…

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