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7 Practical Inbound and Outbound Marketing Tactics to Implement Today

September 6, 2017 - advertising, Analytics, Inbound Marketing, Industry, Marketing

There has been a battle between adherents of inbound marketing vs outbound for some time now, but the reality is usually a bit less black-and-white: neither approach is a sure-fire way to market your product. You will almost always need to leverage both in order…

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Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update

August 23, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Marketing

Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default. Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own mobile apps, including its own take…

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Influencer Marketing – Owned or Earned?

June 23, 2017 - advertising, Inbound Marketing, Industry, Marketing

Influencer marketing is no longer some edgy new technique. According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers…

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Beyond the eBook: What is an Inbound Marketing Campaign?

June 21, 2017 - advertising, Inbound Marketing, Industry, Marketing

When you experience a marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create an eBook, publish it with a landing page, send an email promoting it to your list and hope it moves…

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Proof: Influencer Content Can Increase Foot Traffic

June 5, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

More and more brick and mortar stores are being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let’s face it, much of the purchase intent starts online….

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How to Build Your Brand While Elevating Your Inbound Marketing

May 31, 2017 - advertising, Inbound Marketing, Industry, Marketing

Can you improve your company’s brand messaging with inbound marketing? Too often organizations think of the two as distinct and separate disciplines—even though they are both designed to pull prospects into your world. While it’s true that they have different functions within marketing, it is…

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Copywriting and Video: Why Your Content Is Your Marketing Strategy

May 30, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

The problem with SEO today is easy to explain and difficult to solve. Essentially, the average business owner is being given a series of outdated tools and tactics to solve the ever-growing problem that is being SEO friendly. That’s the bad news. The good news…

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Content Marketing: Is It Something Or Is It Nothing?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

A couple weeks ago, I came across this post and it really stuck in my craw. The author, Samuel Scott, states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” Now, to be fair, even though I have…

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5 Content Marketing Trends You Need To Know About This Year

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

The surge of content marketing is almost incomprehensible. Stay ahead of this fast-moving industry with these five upcoming trends. Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online…

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