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7 Practical Inbound and Outbound Marketing Tactics to Implement Today

September 6, 2017 - advertising, Analytics, Inbound Marketing, Industry, Marketing

There has been a battle between adherents of inbound marketing vs outbound for some time now, but the reality is usually a bit less black-and-white: neither approach is a sure-fire way to market your product. You will almost always need to leverage both in order…

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Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update

August 23, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Marketing

Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default. Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own mobile apps, including its own take…

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Content Marketing: Is It Something Or Is It Nothing?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

A couple weeks ago, I came across this post and it really stuck in my craw. The author, Samuel Scott, states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” Now, to be fair, even though I have…

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5 Content Marketing Trends You Need To Know About This Year

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

The surge of content marketing is almost incomprehensible. Stay ahead of this fast-moving industry with these five upcoming trends. Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online…

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Inbound Marketing is Evolving – Are You Keeping Up?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

In 2006, the year HubSpot was founded, inbound marketing was a relatively new term. Marketers were more likely to have heard of and were perhaps starting to embrace content marketing at the time. 11 years later, inbound marketing is a necessity for every business. For…

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Inbound Marketing: Are You Listening to What They’re Saying About You?

April 5, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

This week, United Airlines made headlines for their controversial stance on not allowing young pass holders to fly because of their attire. No matter what your stance is on the story, there’s no questioning how powerful social media was in bringing this story to light….

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Inbound Marketing Mistakes to Avoid

April 1, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may…

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Getting Started with Integrated Marketing

March 31, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

There is no shortage of digital marketing tools you can use to build your brand—but which ones are most effective? And how do you use them well? These are the questions that integrated digital marketing concerns itself with. Essentially, integrated marketing is about not putting…

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GOAL! The First Step in a Content Marketing Strategy

March 29, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Content marketing strategy really comes down to asking yourself one question: “Does this move me closer to my goal?” Chasing tactics is all about the next shiny object. If you’re a Harry Potter fan or saw the new “Fantastic Beasts” movie, think of tactics like…

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