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A Simple Model To Determine When To Go Agency And When To Go In-House

July 28, 2015 - CMO

Not all marketing functions should be outsourced, but can your internal team really handle everything? Columnist David Rodnitzky explains how to decide when to turn to an agency. I’m the CEO of an online marketing agency, and I’m here to tell you that there are…

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Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis

July 22, 2015 - CMO

Automaker capitalizes on new “holiday” in creative way to remind people not to text and drive. Here’s a quick but ingenious one. July 17 was World Emoji Day. (Yeah, yeah, I know — there are far more important causes to call attention to in this world…

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3 Unique Areas To Explore When Hiring A PPC Agency

July 1, 2015 - CMO

Choosing the right PPC agency can be a daunting task. Columnist Matt Umbro has some tips on what you should discuss during the sales process. The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges,…

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Big Brands, Sports Teams, Celebrities & Tech Companies Among 3,400+ Early .sucks Domain Registrants

June 27, 2015 - CMO

Google, Facebook, Microsoft, Amazon & Salesforce all bought .sucks domains. So did the NFL, Taylor Swift and a couple of the guys in Metallica.   The early registration period for the new .sucks domain ended earlier this week, and the list of registrants is a…

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Vodka Brand’s Online Game Encourages Players to #DropThatBeat At The Right Moment

June 26, 2015 - CMO

The Bacardi brand targets clubbers with an interactive game tied to the DJ culture. Likely, you’ve all experienced that moment in a nightclub where the music is building to that point of crescendo when the ultimate DJ-induced climax occurs. Working with Happiness Brussels, Eristoff Vodka…

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Nexcare Bandages Video Campaign Asks Millennials “What Will Nexcare Nana Do Next?

June 19, 2015 - CMO

The 3M brand highlights its bandages’ long-lasting and tough nature by featuring an equally long-lasting and tough stuntwoman. Last year, 3M’s Nexcare bandages brand created a character called Nexcare Nana, an elderly, but enthusiastic and tough, stuntwoman and product tester who appears in a series…

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In Search Of The New “Mad Men”: Will They Be At Cannes This Year?

June 19, 2015 - CMO

What do the “Mad Men” of 2015 look like? At Cannes Lions Innovation, contributor Sanjay Dholakia explores the role of marketing technology and what the new generation of “Mad Men” must do to thrive. If Don Draper popped up at the Cannes Lions conference this…

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Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives

June 16, 2015 - CMO

Coca-Cola burnishes its image as a supporter of worthy causes by using an inspirational song to promote its Special Olympics sponsorship. In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner…

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San Diego Zoo Takes Southern Californians On Safari Without Leaving The State

June 11, 2015 - CMO

The world-renowned zoo promotes itself to folks within driving distance with a stunt and advertising support. In an effort to show Southern California residents that they don’t have to fly around the world to experience a safari — when the San Diego Zoo Safari Park…

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