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Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update

August 23, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Marketing

Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default. Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own mobile apps, including its own take…

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6 Ways Inbound Marketing is Different for SaaS Companies

June 22, 2017 - Consumer, Inbound Marketing, Industry, Marketing

One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and…

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How to Adapt to the Future of B2B Inbound Marketing

June 6, 2017 - Consumer, Inbound Marketing, Industry, Marketing

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses. Meanwhile, the methods and priorities of b2b marketing strategies grow and…

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Proof: Influencer Content Can Increase Foot Traffic

June 5, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

More and more brick and mortar stores are being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let’s face it, much of the purchase intent starts online….

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Copywriting and Video: Why Your Content Is Your Marketing Strategy

May 30, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

The problem with SEO today is easy to explain and difficult to solve. Essentially, the average business owner is being given a series of outdated tools and tactics to solve the ever-growing problem that is being SEO friendly. That’s the bad news. The good news…

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How to Incorporate Interactive Content Into Your Inbound Strategy

May 29, 2017 - Consumer, Inbound Marketing, Industry, Marketing

The goal of all inbound marketing is ultimately to get your prospects to take an action. Yet a lot of the content formats marketers use the most in inbound strategies are passive, like blogs and videos. Adding a call-to-action makes these items more actionable, but…

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The No. 1 Reason Companies Give up on Inbound Marketing (and How to Stick with It)

May 24, 2017 - Consumer, Inbound Marketing, Industry, Marketing

Inbound marketing comes with tons of benefits – but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to…

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How Ready for Inbound Marketing Are You… Really?

May 23, 2017 - Consumer, Inbound Marketing, Industry, Marketing

As inbound marketing continues to become the new standard of B2B marketing, more companies are buying into it more quickly. The good news for marketing directors is that it takes less effort to get the CEO to sign on with inbound. But it also means…

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Content Marketing: Is It Something Or Is It Nothing?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

A couple weeks ago, I came across this post and it really stuck in my craw. The author, Samuel Scott, states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” Now, to be fair, even though I have…

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