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Be SMART When Setting Your Inbound Marketing Goals

March 28, 2017 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing

There are a lot of different approaches to your inbound marketing strategy. Bringing in leads and converting them to customers is a process and takes a creative team with lots patience to implement. It utilizes different forms of marketing, like SEO, content creation, email marketing,…

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Microsoft Surface Studio PC announced for $2,999, coming this holiday

October 27, 2016 - advertising, Analytics, Consumer, Display, Retail

The ‘world’s thinnest LCD monitor’ inside a PC built for creativity Microsoft’s Surface family has officially expanded to include the desktop. The company just announced the Surface Studio at today’s event in New York City. It will be available “in limited quantities” this holiday for…

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Facebook adds new tools for local discovery and commerce

October 20, 2016 - Analytics, Consumer, Display, e-commerce, Facebook, Inbound Marketing, Industry, Local, Social Media

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s…

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Facebook now officially showcases vertical videos in mobile news feeds

October 6, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Social Media, Video

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds. A little over a year since announcing Facebook would support vertical videos, the social network is making that support more…

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Instagram now has more than 500,000 active advertisers

September 23, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media

Instagram’s advertiser base has more than doubled since February 2016, and more than 1.5 million businesses have converted to its business profiles since May 2016. A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to…

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Snapchat adopts Facebook-style ad targeting like email, mobile device matching

September 15, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Snapchat, Social Media

Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute…

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With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem

September 9, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Video, Viewability

Instagram’s pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so. Part of Instagram’s problem is that it’s hard to see the details in a great photo or video because it…

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2016 is finally the “year of the video”

August 31, 2016 - advertising, Analytics, Display, Inbound Marketing, Industry, Marketing, Video, Viewability

Video is all around us online these days, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: Video has taken over the internet. It is everywhere, and I mean…

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Report: Video ads on Instagram are more common and getting longer

August 30, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Viewability

Average video ad length jumped from 15 seconds in January to 25 in June. App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising trends on social media sites, and Instagram in particular. The report…

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