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With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem

September 9, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Video, Viewability

Instagram’s pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so. Part of Instagram’s problem is that it’s hard to see the details in a great photo or video because it…

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2016 is finally the “year of the video”

August 31, 2016 - advertising, Analytics, Display, Inbound Marketing, Industry, Marketing, Video, Viewability

Video is all around us online these days, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: Video has taken over the internet. It is everywhere, and I mean…

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Report: Video ads on Instagram are more common and getting longer

August 30, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Viewability

Average video ad length jumped from 15 seconds in January to 25 in June. App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising trends on social media sites, and Instagram in particular. The report…

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Facebook removes story descriptions for Trending Topics & replaces with number of mentions

August 30, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Viewability

Previously, Facebook’s Trending Topics included a brief description, but now it will only show number of mentions the topic has received. Facebook is changing the way it displays Trending Topics, removing the story descriptions that were previously listed beside topics, and now only showing a…

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Facebook organic reach is down 52% for publishers’ Pages this year

August 20, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Viewability

While on average publishers’ organic reach on Facebook has fallen by 52% in 2016, video and a lower reliance on Facebook has neutralized the pain for some. Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number…

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Designing The UHD 4K Web Of Tomorrow, Please Start Today

July 30, 2016 - Display, Viewability, Web Design, Web Design Las Vegas

In recent posts, we covered a number of design-related hardware trends, and now, it’s time to get to the elephant in the room: The imminent transition to 4K or UHD displays. While many enthusiasts and professionals have already moved to these high pixel density displays,…

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Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments

February 9, 2016 - advertising, Analytics, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Video, Viewability

Last night’s game ranks second to last year’s match-up between the Patriots and Seahawks for most Super Bowl buzz on the social media platform. Facebook released its numbers for last night’s Super Bowl 50, reporting 60 million Facebook users shared 200 million posts, comments or…

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YouTube’s Top 10 Super Bowl 50 Ads: Hyundai Proved It Was The Brand To Beat

February 9, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Video, Viewability, youtube

Google says 60% of the ads were watched on mobile devices — the first time mobile won more Super Bowl ad views than desktop. If you’re going by YouTube video views, Hyundai was the Super Bowl brand to beat last night, with the car maker…

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Official: Instagram App Supports Switching Among Accounts

February 9, 2016 - advertising, Display, Inbound Marketing, Industry, Instagram, Marketing, Mobile, Mobile News, Native Apps, Social Media, Viewability

Instagram’s iOS and Android apps now let you switch among up to five different accounts. Social media marketing managers, rejoice! The test has become reality. Instagram has announced that starting this week, you can switch among multiple accounts using its app. Instagram shared the news…

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