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Facebook adds new tools for local discovery and commerce

October 20, 2016 - Analytics, Consumer, Display, e-commerce, Facebook, Inbound Marketing, Industry, Local, Social Media

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s…

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Facebook is trying to make its coupon product, Offers, a bigger deal

August 31, 2016 - advertising, Analytics, Consumer, e-commerce, Facebook, Inbound Marketing, Industry, Marketing, Sales, Social Media

Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them. When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social…

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Web Design in Las Vegas

December 31, 2015 - advertising, Analytics, Branding, Consumer, Display, e-commerce, Inbound Marketing, Industry, Local, Marketing, Mobile, Native Apps, Retail, Video, Web Design

Looking for Web Design in Las Vegas? Since 2005, Obey Marketing Group has been helping businesses thrive online with our unique web design services and inbound marketing techniques.  If you need a website designer that will stand by you through the entire development process and after, then…

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Don’t Just Sell: How To Make Customers Buy

December 22, 2015 - advertising, Branding, Consumer, e-commerce, Inbound Marketing, Industry, Marketing, Retail, Sales, Social Media

How do you know if a prospect has any intention of buying? Columnist Steve Olenski discusses why you need to know the difference between simply selling to someone and making that person buy. Almost all businesses today say they want to focus on customers’ needs…

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Top 10 Video Creators in November: The Ellen Show Jumps From No. 5 To No. 1

December 18, 2015 - advertising, Analytics, Display, e-commerce, Inbound Marketing, Industry, Marketing, Retail, Video

According to Tubular, November is the first month this year BuzzFeed did not own the top spot on its list of most-watched video creators. After earning 1.1 billion video views in October, BuzzFeed Tasty lost its No. 1 ranking in November to “The Ellen Show,”…

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Amazon Is Reportedly Looking To Launch Its Own Air-Cargo Business

December 18, 2015 - Consumer, e-commerce, Inbound Marketing, Industry, Marketing, Retail

E-commerce giant is negotiating to lease 20 Boeing 767s to avoid shipping delays by third-party carriers, the Seattle Times reports. Drones can wait. Amazon.com is looking into leasing 20 Boeing 767 jets to start its own air-delivery service, according to reports in the Seattle Times…

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Pinterest Brings Price Drop Notifications To Buyable Pins

December 17, 2015 - advertising, Consumer, Display, e-commerce, Inbound Marketing, Industry, Marketing, Mobile, Pinterest, Retail, Social Media

Notifications will now come via app and email for price drops on Buyable Pins. Pinterest announced today that it will now notify users when there’s a price drop on Buyable Pins that they have saved. The notifications will be served via the Pinterest mobile app…

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Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

December 1, 2015 - Analytics, Consumer, e-commerce, Inbound Marketing, Industry, Marketing, Retail

Consumers flocked to online deals across devices. Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday”. Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns…

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Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic

November 30, 2015 - Analytics, apple, Consumer, e-commerce, Inbound Marketing, Industry, Marketing, Mobile News, Retail

More complex, omnichannel shopping behavior in evidence over the weekend. Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black…

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