Our Blog

For the latest marketing news stay tuned to our blog.
Like. Comment. Share.

Inbound Marketing Utilizing An E-Mail Newsletter

August 20, 2016 - advertising, Analytics, Consumer, EMAIL, Inbound Marketing, Industry, Marketing

Be subtle. By this, I merely indicate do not sound too aggressive if you do not wish to annoy your prospective customers. Instead, be subtle when pitching your products. You can start by asking your potential customers about their problems and make certain that you…

Read More

Using Email To Drive Your Brand Value To Greater Heights

January 28, 2016 - advertising, Branding, EMAIL, Inbound Marketing, Industry, Marketing

Columnist Paul Ford reveals key components for creating and reinforcing a strong brand with your email marketing programs. Brand is one of the most important things for a marketer to consider, and as engagement strategies continue to evolve, it’s very important to seize every opportunity…

Read More

Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You

January 25, 2016 - advertising, Analytics, Consumer, EMAIL, Inbound Marketing, Industry, Marketing, Social Media

Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your business. I’ve found most effective marketing systems come down to one word, one idea. In many ways, the marketing “race” isn’t…

Read More

Black Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60%

December 7, 2015 - advertising, Consumer, EMAIL, Inbound Marketing, Industry, Marketing, Mobile, Retail

Movable Ink reports 76 percent of Black Friday emails and 63 percent of Cyber Monday emails were opened on a mobile device. After the biggest online shopping weekend of the year, email marketing platform Movable Inkreported a 76-percent open rate for mobile emails on Black…

Read More

Transactional Email Provider SendGrid Continues Its Entry Into Marketing With Launch Of “Campaigns”

December 2, 2015 - advertising, Consumer, Display, EMAIL, Inbound Marketing, Industry, Marketing

New mass emailing capabilities added to its recently launched Threads for triggered emails. SendGrid, which began life as a transactional email delivery platform for apps, is today taking another step into the world of email marketing. The Boulder, Colorado-based company is announcing Marketing Campaigns, a…

Read More

For Potent Email Campaigns, Timing Is Everything

August 3, 2015 - EMAIL, Marketing

The time of day at which you send out an email can have a huge impact on whether or not your recipients click on it. Columnist Eric Dezendorf helps you figure out how to test and find that sweet spot. In my last column, I…

Read More

Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities

June 10, 2015 - EMAIL, Marketing

Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of…

Read More

To Speak Millennial, Use Email

April 20, 2015 - EMAIL, Marketing

Surprisingly, Millennials have a preference in how they want to converse with brands, and it’s not through social media. Columnist Steve Dille explains. Want an example of a misleading marketing meme? “You want to engage Millennials? Move all your budget into social media, into mobile…

Read More

How You Can Improve Your Order Confirmation Emails + 4 Inspirational Examples

April 8, 2015 - EMAIL, Marketing

Many etailers provide an amazing user experience all the way to the purchase, then send an ugly text-only order confirmation email. Columnist Andrew King urges marketers to take charge of this important touchpoint. It’s well known that order confirmation emails are some of the most…

Read More