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The four pillars of the future of SEO

October 10, 2016 - advertising, Analytics, Google, Inbound Marketing, Marketing, Search, SEM, SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. SEO has come a long way from being all about on-page optimization, building backlinks and creating…

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Report: on average day, nearly 40 percent of searchers use only smartphones

October 10, 2016 - advertising, Analytics, Consumer, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Search

Google research also makes the case for cross device retargeting. Google released new “cross device” research that provides more evidence of what we already know: a substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms…

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Google’s Play Store Rejects Ad Blocker App For Samsung Browser

February 5, 2016 - advertising, Consumer, Display, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Viewability

Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s guidelines. The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in Google Play,…

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Google Touts “AMP” Momentum: We See 16,000 New Pages Each Day

December 14, 2015 - advertising, Analytics, Consumer, Display, Facebook, Google, Inbound Marketing, Industry, Marketing, Mobile, Pinterest, Social Media, Twitter

Company introducing new features, capabilities to open-source project. This morning, Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project launched as an open-source effort with a range of publishers on October 7 this year. Some see AMP…

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YouTube Opens Voting For 2015’s Most Iconic Ads With Launch Of #TheYouTubeAd Of 2015 Contest

December 1, 2015 - advertising, Consumer, Display, Google, Inbound Marketing, Industry, Marketing, Social Media, Video, Viewability, youtube

Voters can choose their favorite ads from five different categories – from the one that “Gives You Feels” to the ad that “Gets You Going.” YouTube has opened voting for its #YouTubeAd of 2015, asking viewers to choose their favorite ads of the year for…

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Google’s Chrome Android App Loads Pages Without Images When Low Bandwidth Detected

December 1, 2015 - advertising, Display, Google, Inbound Marketing, Industry, Mobile, Viewability

Currently, the update only applies to users in India and Indonesia, but Google says it will be rolling out the new feature in more countries soon. Google has updated its Chrome Android app for users in India and Indonesia experiencing slow load times, making it…

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Google Announces New Advertising Support For AMP Pages

November 25, 2015 - Display, Google, home page, Inbound Marketing, Industry, Viewability

Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn…

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App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android

November 25, 2015 - Consumer, Display, Google, Inbound Marketing, Industry, Mobile, Mobile News

They argue loosening Google control over Android would be “disastrous.”   A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is appealing to the European Commission not to take any action that could diminish Google’s control over…

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Las Vegas Web Design

November 25, 2015 - advertising, Analytics, Consumer, Display, e-commerce, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Retail, Search, SEO, Viewability, Web Design

Responsive web design is extremely important in today’s ever-expanding world of technology. Increasingly, over the last few years, mobile browsing has far exceeded desktop browsing, and the amount of mobile usage continues to grow. You can either be a part of the mobile community, or…

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