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Report: on average day, nearly 40 percent of searchers use only smartphones

October 10, 2016 - advertising, Analytics, Consumer, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Search

Google research also makes the case for cross device retargeting. Google released new “cross device” research that provides more evidence of what we already know: a substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms…

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Facebook now officially showcases vertical videos in mobile news feeds

October 6, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Social Media, Video

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds. A little over a year since announcing Facebook would support vertical videos, the social network is making that support more…

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Marketing Day: Lytics Personalization, retail tech survey & YouTube’s live streaming

June 24, 2016 - Analytics, Branding, Marketing, Mobile, News, Retail, Video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How “Do It With Me” marketing services can help SMBs access the latest marketing practices Jun 24, 2016 by Digital Marketing…

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Official: Instagram App Supports Switching Among Accounts

February 9, 2016 - advertising, Display, Inbound Marketing, Industry, Instagram, Marketing, Mobile, Mobile News, Native Apps, Social Media, Viewability

Instagram’s iOS and Android apps now let you switch among up to five different accounts. Social media marketing managers, rejoice! The test has become reality. Instagram has announced that starting this week, you can switch among multiple accounts using its app. Instagram shared the news…

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Facebook Surpasses YouTube, Barely, In Super Bowl Commercial Video Views

February 5, 2016 - advertising, Analytics, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Social Media, Video, Viewability, youtube

iSpot.TV says Facebook’s share of Super Bowl ad video views is way up this year, edging past YouTube. Let the YouTube versus Facebook video view debate continue. According to the TV ad analytics company iSpot.tv, more Super Bowl ads and teaser videos are being watched…

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Google’s Play Store Rejects Ad Blocker App For Samsung Browser

February 5, 2016 - advertising, Consumer, Display, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Viewability

Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s guidelines. The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in Google Play,…

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Kik’s Branded GIFs Allow Companies To Engage With Users

February 5, 2016 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Native Apps, Viewability

Kik’s branded GIFs feature, an extension of the emoji keyboard, lets brands engage more naturally with users. Emojis are all the rage, and Kik certainly knows it. Since the company launched an emoji keyboard three months ago, friends on the chat platform have exchanged millions of…

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Snapchat New Feature Allows Friends To Be Added With Personalized URL

January 29, 2016 - Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Snapchat, Social Media, Viewability

Snapchat now has a handy URL you can use to add friends to your network easily. One of the biggest gripes about Snapchat to date has been that it’s hard to find your friends to add, and you require a Snapcode to grow your network….

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Facebook Audience Network Opens Up To Mobile Web

January 27, 2016 - Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Native Apps, Social Media, Viewability

In a head-on challenge to Google, Facebook advertisers can now access native ad inventory across mobile apps and websites. It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social media giant was testing an expansion…

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