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Facebook now officially showcases vertical videos in mobile news feeds

October 6, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Social Media, Video

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds. A little over a year since announcing Facebook would support vertical videos, the social network is making that support more…

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Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads

September 30, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Video

More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet. Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its…

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With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem

September 9, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Video, Viewability

Instagram’s pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so. Part of Instagram’s problem is that it’s hard to see the details in a great photo or video because it…

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2016 is finally the “year of the video”

August 31, 2016 - advertising, Analytics, Display, Inbound Marketing, Industry, Marketing, Video, Viewability

Video is all around us online these days, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: Video has taken over the internet. It is everywhere, and I mean…

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Instagram Stories is latest example of Facebook Inc. copying Snapchat

August 2, 2016 - Consumer, Display, Inbound Marketing, Marketing, Video

Instagram copying Snapchat’s Story product isn’t an imaginative move, but it’s a smart attempt to make its rival less unique. Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name. On Tuesday Facebook Inc….

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Instagram’s new stories are a near-perfect copy of Snapchat stories

August 2, 2016 - Display, Inbound Marketing, Industry, Instagram, Snapchat, Social Media, Video

In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced “stories,” a secondary feed of ephemeral content that is available for only 24 hours from the time of posting. The feature is nearly identical to the central feed in…

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Explainer Videos at Reasonable Prices

July 26, 2016 - advertising, Video

Explainer videos are a great way to creatively explain your product or service while engaging the viewer. The problem? Explainer video production is often very pricey, but not anymore! We are Obey Marketing Group, a marketing agency that prides itself in creating quality explainer videos…

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Marketing Day: Lytics Personalization, retail tech survey & YouTube’s live streaming

June 24, 2016 - Analytics, Branding, Marketing, Mobile, News, Retail, Video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How “Do It With Me” marketing services can help SMBs access the latest marketing practices Jun 24, 2016 by Digital Marketing…

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Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments

February 9, 2016 - advertising, Analytics, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Video, Viewability

Last night’s game ranks second to last year’s match-up between the Patriots and Seahawks for most Super Bowl buzz on the social media platform. Facebook released its numbers for last night’s Super Bowl 50, reporting 60 million Facebook users shared 200 million posts, comments or…

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