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Report: on average day, nearly 40 percent of searchers use only smartphones

October 10, 2016 - advertising, Analytics, Consumer, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Search

Google research also makes the case for cross device retargeting. Google released new “cross device” research that provides more evidence of what we already know: a substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms…

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Facebook now officially showcases vertical videos in mobile news feeds

October 6, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Social Media, Video

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds. A little over a year since announcing Facebook would support vertical videos, the social network is making that support more…

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Official: Instagram App Supports Switching Among Accounts

February 9, 2016 - advertising, Display, Inbound Marketing, Industry, Instagram, Marketing, Mobile, Mobile News, Native Apps, Social Media, Viewability

Instagram’s iOS and Android apps now let you switch among up to five different accounts. Social media marketing managers, rejoice! The test has become reality. Instagram has announced that starting this week, you can switch among multiple accounts using its app. Instagram shared the news…

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Google’s Play Store Rejects Ad Blocker App For Samsung Browser

February 5, 2016 - advertising, Consumer, Display, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Viewability

Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s guidelines. The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in Google Play,…

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Top 2015 App Downloads & Revenues Lists Have One App In Common: Skype

January 21, 2016 - Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Viewability

Android downloads surpass iOS, but Apple still generates more app revenue. App Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its global analytics database, the report says that Google Play exceeded the the…

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Twitter Is Testing Timelines That Are Not Reverse Chronological

December 8, 2015 - Branding, Display, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Social Media, Twitter, Viewability

Continuing its efforts to attract new users, Twitter is experimenting with juggling timelines. Many power users are not pleased. Twitter is tinkering with the timeline, space continuum. The company confirmed today that it is testing a new way to sort user timelines, breaking from the…

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Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic

November 30, 2015 - Analytics, apple, Consumer, e-commerce, Inbound Marketing, Industry, Marketing, Mobile News, Retail

More complex, omnichannel shopping behavior in evidence over the weekend. Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black…

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App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android

November 25, 2015 - Consumer, Display, Google, Inbound Marketing, Industry, Mobile, Mobile News

They argue loosening Google control over Android would be “disastrous.”   A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is appealing to the European Commission not to take any action that could diminish Google’s control over…

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Las Vegas Web Design

November 25, 2015 - advertising, Analytics, Consumer, Display, e-commerce, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Retail, Search, SEO, Viewability, Web Design

Responsive web design is extremely important in today’s ever-expanding world of technology. Increasingly, over the last few years, mobile browsing has far exceeded desktop browsing, and the amount of mobile usage continues to grow. You can either be a part of the mobile community, or…

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