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Facebook now officially showcases vertical videos in mobile news feeds

October 6, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Social Media, Video

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds. A little over a year since announcing Facebook would support vertical videos, the social network is making that support more…

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Twitter rolls out an app for Amazon’s Alexa voice assistant

October 6, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Native Apps, Social Media, Twitter

People can ask Amazon’s Alexa to read out their Twitter timelines as well as topics that are trending on the social network. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app called Twitter Reader so that people can have their Amazon…

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4 Ways to Promote Your App on Social Media

August 16, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Native Apps

Social media is by far the most effective platform for app developers to promote their products. Nearly 20% of time Americans spend online is spent on social media platforms. Developers also can target very specific demographics with Facebook ads and other social media sites, which…

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Official: Instagram App Supports Switching Among Accounts

February 9, 2016 - advertising, Display, Inbound Marketing, Industry, Instagram, Marketing, Mobile, Mobile News, Native Apps, Social Media, Viewability

Instagram’s iOS and Android apps now let you switch among up to five different accounts. Social media marketing managers, rejoice! The test has become reality. Instagram has announced that starting this week, you can switch among multiple accounts using its app. Instagram shared the news…

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Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter

February 5, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Native Apps, Social Media, Twitter, Viewability

Columnist Larry Kim explains the ins and outs of launching an effective Twitter Followers campaign. Have you tried it out yet? Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find…

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Google’s Play Store Rejects Ad Blocker App For Samsung Browser

February 5, 2016 - advertising, Consumer, Display, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Viewability

Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s guidelines. The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in Google Play,…

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Twitter Gets Serious With Its Million-Dollar Branded Emojis

February 5, 2016 - advertising, Branding, Consumer, Display, Inbound Marketing, Industry, Marketing, Native Apps, Social Media, Twitter, Viewability

Twitter gears up for the Super Bowl with million-dollar custom branded emojis. After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji…

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Kik’s Branded GIFs Allow Companies To Engage With Users

February 5, 2016 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Native Apps, Viewability

Kik’s branded GIFs feature, an extension of the emoji keyboard, lets brands engage more naturally with users. Emojis are all the rage, and Kik certainly knows it. Since the company launched an emoji keyboard three months ago, friends on the chat platform have exchanged millions of…

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Facebook Audience Network Opens Up To Mobile Web

January 27, 2016 - Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Native Apps, Social Media, Viewability

In a head-on challenge to Google, Facebook advertisers can now access native ad inventory across mobile apps and websites. It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social media giant was testing an expansion…

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