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Irresistible Content That Wins the Sale

February 28, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Sales

Now that you’re attracting new visitors and demonstrating what sets you apart from others, it’s time to move your leads to the final stage before a purchase: the Decision stage. What Is the Decision Stage? At this point, the buyer has refined the potential solutions…

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Ways to Leverage Review Sites to Drive Inbound Sales

February 3, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Sales

Sales teams have endless channels to identify and connect with potential customers. One of which, review sites, can play a pivotal role in a customer’s path to purchase. Here are six ways to leverage review sites and positive testimonials to drive inbound sales: 1. Identifying…

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6 Ways Sales And Marketing Can Align With Customers And Grow Revenue

October 20, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Sales

Marketing leaders at B2B organizations communicate directly with their sales counterparts to review quantity and quality of inbound leads; to apprise one another of upcoming promotions and sales enablement initiatives and objectives and strategically determine the most effective ways for their teams to work together…

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Facebook is trying to make its coupon product, Offers, a bigger deal

August 31, 2016 - advertising, Analytics, Consumer, e-commerce, Facebook, Inbound Marketing, Industry, Marketing, Sales, Social Media

Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them. When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social…

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Holistic Approach to Inbound Marketing

March 9, 2016 - advertising, Analytics, Consumer, Industry, Las Vegas Escorts, Marketing, Sales, Social Media

As more marketers are using Inbound Marketing to shape their digital strategies, it’s important all inbound elements are used to get more engagement, leads and sales. Inbound marketing strategies can still succeed with isolated channels, but we’ve got the evidence to show why you need…

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Microsoft To Buy Global Mobile Ad Platform InMobi

January 15, 2016 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Sales

If report is true, buy would boost Microsoft’s mobile advertising position. According to an unconfirmed report, Microsoft is buying mobile ad network/platform InMobi. The company, which is based in Bangalore, India, says that its network touches more than a billion users per month. Google and…

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Apple iAd Update Will Reportedly Let Publishers Sell Directly To Advertisers

January 14, 2016 - advertising, Analytics, apple, Consumer, Sales

Apple will get out of the direct ad sales business, and the iAd sales team will disband. Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated. Advertisers balked at sky-high rates, executing ads was…

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Business Consulting in Las Vegas

December 31, 2015 - advertising, Analytics, Branding, Consumer, Inbound Marketing, Industry, Local, Marketing, Mobile, Retail, Sales, Search, SEO, Social Media, Video, Web Design

Business consulting in its purest sense is the ability to magnetize a business owner, entrepreneur, professional, mature or startup business to areas of critical performance based on meaningful, experienced, and documented understanding of the issue. Those critical areas can be marketing strategy, competitive advantage, and/or…

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Don’t Just Sell: How To Make Customers Buy

December 22, 2015 - advertising, Branding, Consumer, e-commerce, Inbound Marketing, Industry, Marketing, Retail, Sales, Social Media

How do you know if a prospect has any intention of buying? Columnist Steve Olenski discusses why you need to know the difference between simply selling to someone and making that person buy. Almost all businesses today say they want to focus on customers’ needs…

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