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The four pillars of the future of SEO

October 10, 2016 - advertising, Analytics, Google, Inbound Marketing, Marketing, Search, SEM, SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. SEO has come a long way from being all about on-page optimization, building backlinks and creating…

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Report: on average day, nearly 40 percent of searchers use only smartphones

October 10, 2016 - advertising, Analytics, Consumer, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Search

Google research also makes the case for cross device retargeting. Google released new “cross device” research that provides more evidence of what we already know: a substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms…

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Business Consulting in Las Vegas

December 31, 2015 - advertising, Analytics, Branding, Consumer, Inbound Marketing, Industry, Local, Marketing, Mobile, Retail, Sales, Search, SEO, Social Media, Video, Web Design

Business consulting in its purest sense is the ability to magnetize a business owner, entrepreneur, professional, mature or startup business to areas of critical performance based on meaningful, experienced, and documented understanding of the issue. Those critical areas can be marketing strategy, competitive advantage, and/or…

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Why Twitter Trends Couldn’t Spell San Bernardino Correctly

December 4, 2015 - Analytics, Display, Inbound Marketing, Industry, Local, Mobile, Search, Social Media, Twitter, Viewability

#SanBernadino was the hashtag that trended on Twitter, even though #SanBernardino was the correct spelling. How this happened & how Twitter Trends might improve. As could be expected, news of the terrible shootings and deaths in San Bernardino yesterday spread widely on Twitter, to the…

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Las Vegas Web Design

November 25, 2015 - advertising, Analytics, Consumer, Display, e-commerce, Google, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Retail, Search, SEO, Viewability, Web Design

Responsive web design is extremely important in today’s ever-expanding world of technology. Increasingly, over the last few years, mobile browsing has far exceeded desktop browsing, and the amount of mobile usage continues to grow. You can either be a part of the mobile community, or…

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Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

November 23, 2015 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Search, Viewability, yahoo

The search and native ad marketplace has also expanded its partner network. Yahoo Gemini rolled out a couple of new features on ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll…

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Google To Combine Android And Chrome Operating Systems Into One

October 30, 2015 - Consumer, Mobile, Search

Many believe Chrome OS is being killed in favor of Android’s greater reach. This afternoon, the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter may be complicated; what it means practically is simple: Android…

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Facebook Pushes Into Google Now Territory With Updated Mobile Notifications

October 28, 2015 - Facebook, Search, Social Media

Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications. Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their…

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Inbound Marketing Reports You Can’t Live Without

October 7, 2015 - advertising, Analytics, Consumer, Google Adwords, Inbound Marketing, Industry, Marketing, Social Media

Traffic Sources Our first job is to identify how people find your website, your social channels, and your content assets. These channels provide the majority of inbound traffic: Organic search. People find your website or blog when they type a query into Google or Bing….

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