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Inbound Marketing Reports You Can’t Live Without

October 7, 2015 - advertising, Analytics, Consumer, Google Adwords, Inbound Marketing, Industry, Marketing, Social Media

Traffic Sources Our first job is to identify how people find your website, your social channels, and your content assets. These channels provide the majority of inbound traffic: Organic search. People find your website or blog when they type a query into Google or Bing….

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Google Display Network Will Charge Only For Ads That Are Viewed

October 2, 2015 - advertising, Display, Google, Google Adwords, Marketing, Viewability

In the next several weeks, Google will move all CPMs to viewable CPMs in its display ad network. Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in New York, Brad Bender,…

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Getting More Out Of AdWords Scripts: A Three-Part Series

January 13, 2015 - Google Adwords, Search

From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users. AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for automating routine account tasks and reporting,…

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