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The four pillars of the future of SEO

October 10, 2016 - advertising, Analytics, Google, Inbound Marketing, Marketing, Search, SEM, SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. SEO has come a long way from being all about on-page optimization, building backlinks and creating…

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AdStage Now Supports Google Shopping Campaigns Management

August 3, 2015 - SEM

E-commerce marketers can manage AdWords text and product listing ads from the ad management platform. Self-serve ad management platform AdStage has unveiled support for Google Shopping campaigns through a new integration with Google Merchant Center. Users will be able to manage and report on Shopping…

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With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

July 29, 2015 - SEM

High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is…

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12 Biggest Things To Happen In PPC So Far In 2015

July 28, 2015 - SEM

New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms. What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less…

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Most Googled Products On The Planet In One Epic Map

July 22, 2015 - SEM

What do people search for most around the world, and how can this help you in your own keyword research? Columnist Larry Kim explains. Google’s autocomplete function is designed to help searchers save time by suggesting queries as you type. These suggestions are, according to…

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The Cross-Border Series Part 1: Capturing Canadian Conversions

July 2, 2015 - SEM

Happy Canada Day! In the first of his multi-part series detailing international search marketing, Microsoft’s Gabriel Kwakyi discusses tips for doing business with our neighbor to the north. Just as businesses who ignore mobile searchers miss out on a huge number of potential customers, businesses…

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