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How Does Inbound Marketing Help You Connect With Potential Customers?

November 7, 2017 - Consumer, Inbound Marketing, Industry, Marketing, Social Media

The Buyer’s Journey There are four phases people go through when they make a purchasing decision. In inbound marketing, these stages are called the buyer’s journey. It’s important to reach prospects at each stage of this journey to address their specific questions and concerns. Prospects…

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Pinterest announces Pin Collective, connecting businesses with content creators

October 26, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Pinterest, Social Media

Pinterest’s Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win-win. Marketers already have a lot on their hands, but sourcing content doesn’t necessarily have to be one of them. Pinterest understands…

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How Inbound Marketing and Social Media Works Together to Increase Relationship Building

October 25, 2016 - advertising, Consumer, Inbound Marketing, Industry, Marketing, Social Media

If you want to get the attention of new customers and hold onto current ones, social media and inbound marketing should be at the center of your marketing plan. In the past, the best way to reach a customer was to push advertisements at them,…

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Facebook adds new tools for local discovery and commerce

October 20, 2016 - Analytics, Consumer, Display, e-commerce, Facebook, Inbound Marketing, Industry, Local, Social Media

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s…

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Pinterest’s monthly user base hits 150 million people, up 50% from last year

October 18, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Pinterest, Social Media

Pinterest’s audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter. Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine announced that 150…

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Facebook will rank Audience Network publishers’ ad slots, price them accordingly

October 14, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media

To create parity with News Feed ads, Facebook will appraise Audience Network publishers’ ad placements based on what people do after they click on them. If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience…

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Facebook now officially showcases vertical videos in mobile news feeds

October 6, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Social Media, Video

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds. A little over a year since announcing Facebook would support vertical videos, the social network is making that support more…

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Twitter rolls out an app for Amazon’s Alexa voice assistant

October 6, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Native Apps, Social Media, Twitter

People can ask Amazon’s Alexa to read out their Twitter timelines as well as topics that are trending on the social network. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app called Twitter Reader so that people can have their Amazon…

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Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features

October 5, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Instagram, Marketing, Social Media

Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more…

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