Our Blog

For the latest marketing news stay tuned to our blog.
Like. Comment. Share.

Facebook adds new tools for local discovery and commerce

October 20, 2016 - Analytics, Consumer, Display, e-commerce, Facebook, Inbound Marketing, Industry, Local, Social Media

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s…

Read More

Facebook will rank Audience Network publishers’ ad slots, price them accordingly

October 14, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media

To create parity with News Feed ads, Facebook will appraise Audience Network publishers’ ad placements based on what people do after they click on them. If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience…

Read More

Facebook now officially showcases vertical videos in mobile news feeds

October 6, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Native Apps, Social Media, Video

Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds. A little over a year since announcing Facebook would support vertical videos, the social network is making that support more…

Read More

What brands should know about Facebook’s new and upcoming average watch time metrics

October 3, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media

Facebook’s new average watch time metric may sound straightforward, but it has a twist. You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video ads. You already know it’s done away with only calculating that…

Read More

Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads

September 30, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Video

More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet. Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its…

Read More

Facebook is trying to make its coupon product, Offers, a bigger deal

August 31, 2016 - advertising, Analytics, Consumer, e-commerce, Facebook, Inbound Marketing, Industry, Marketing, Sales, Social Media

Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them. When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social…

Read More

Facebook removes story descriptions for Trending Topics & replaces with number of mentions

August 30, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Viewability

Previously, Facebook’s Trending Topics included a brief description, but now it will only show number of mentions the topic has received. Facebook is changing the way it displays Trending Topics, removing the story descriptions that were previously listed beside topics, and now only showing a…

Read More

Facebook organic reach is down 52% for publishers’ Pages this year

August 20, 2016 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Viewability

While on average publishers’ organic reach on Facebook has fallen by 52% in 2016, video and a lower reliance on Facebook has neutralized the pain for some. Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number…

Read More

Facebook’s changing the news feed again to make it more “informative”

August 19, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media

Facebook’s latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe. It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time, Facebook is adding a new signal to its algorithm…

Read More