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Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features

October 5, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Instagram, Marketing, Social Media

Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more…

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Instagram now has more than 500,000 active advertisers

September 23, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media

Instagram’s advertiser base has more than doubled since February 2016, and more than 1.5 million businesses have converted to its business profiles since May 2016. A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to…

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With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem

September 9, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Video, Viewability

Instagram’s pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so. Part of Instagram’s problem is that it’s hard to see the details in a great photo or video because it…

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Report: Video ads on Instagram are more common and getting longer

August 30, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Viewability

Average video ad length jumped from 15 seconds in January to 25 in June. App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising trends on social media sites, and Instagram in particular. The report…

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4 ways for Twitter to stay relevant

August 19, 2016 - advertising, Facebook, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Twitter

How can Twitter get ahead in the social advertising space? Columnist Brad O’Brien discusses four initiatives that will help the platform thrive and resonate more with marketers. When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself…

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Instagram’s new stories are a near-perfect copy of Snapchat stories

August 2, 2016 - Display, Inbound Marketing, Industry, Instagram, Snapchat, Social Media, Video

In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced “stories,” a secondary feed of ephemeral content that is available for only 24 hours from the time of posting. The feature is nearly identical to the central feed in…

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Official: Instagram App Supports Switching Among Accounts

February 9, 2016 - advertising, Display, Inbound Marketing, Industry, Instagram, Marketing, Mobile, Mobile News, Native Apps, Social Media, Viewability

Instagram’s iOS and Android apps now let you switch among up to five different accounts. Social media marketing managers, rejoice! The test has become reality. Instagram has announced that starting this week, you can switch among multiple accounts using its app. Instagram shared the news…

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Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers

November 20, 2015 - advertising, Consumer, Facebook, Inbound Marketing, Industry, Instagram, Marketing, Retail, Social Media

The targeting will be based on people’s posting and interaction with posts containing holiday-related keywords. Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on…

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Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads

November 2, 2015 - advertising, Consumer, Display, Facebook, Inbound Marketing, Industry, Instagram, Marketing, Native Apps, Social Media, Viewability

Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards. Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor…

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