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Pinterest announces Pin Collective, connecting businesses with content creators

October 26, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Pinterest, Social Media

Pinterest’s Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win-win. Marketers already have a lot on their hands, but sourcing content doesn’t necessarily have to be one of them. Pinterest understands…

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Pinterest’s monthly user base hits 150 million people, up 50% from last year

October 18, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Pinterest, Social Media

Pinterest’s audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter. Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine announced that 150…

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Pinterest Brings Price Drop Notifications To Buyable Pins

December 17, 2015 - advertising, Consumer, Display, e-commerce, Inbound Marketing, Industry, Marketing, Mobile, Pinterest, Retail, Social Media

Notifications will now come via app and email for price drops on Buyable Pins. Pinterest announced today that it will now notify users when there’s a price drop on Buyable Pins that they have saved. The notifications will be served via the Pinterest mobile app…

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Pinterest To Open Promoted Pins For All U.S. Businesses

December 16, 2015 - advertising, Display, Inbound Marketing, Industry, Marketing, Mobile, Pinterest, Retail, Social Media

Self-service ads will be available in January; Pinterest now has more than 1 million active businesses accounts. The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy Promoted Pins. The company…

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Google Touts “AMP” Momentum: We See 16,000 New Pages Each Day

December 14, 2015 - advertising, Analytics, Consumer, Display, Facebook, Google, Inbound Marketing, Industry, Marketing, Mobile, Pinterest, Social Media, Twitter

Company introducing new features, capabilities to open-source project. This morning, Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project launched as an open-source effort with a range of publishers on October 7 this year. Some see AMP…

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Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce

December 8, 2015 - Consumer, Inbound Marketing, Industry, Marketing, Mobile, Native Apps, Pinterest, Retail, Social Media

The moves will add experience to Pinterest’s engineering and product teams. Pinterest today announced the acquisition of two startups — The Hunt and Pext — that it says will boost its mobile shopping, ad tech and image indexing technologies. The Hunt is a two-year-old mobile…

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On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them

November 19, 2015 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Pinterest, Retail, Social Media

Pinners shop more on Black Friday than the average online user and spend more on toys, housewares and clothing and electronics, according to a Pinterest funded study. So where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats…

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Pinterest Is Rolling Out Buyable Pins For Android Users

November 3, 2015 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile News, Native Apps, Pinterest, Social Media

Pinterest extends access to e-commerce feature beyond iOS devices and launches The Pinterest Shop, a curated section of things to buy. Pinterest is bringing Buyable Pins to Android. Pinterest launched its long-anticipated e-commerce feature in June exclusively on the iPhone and iPad. Today, the company announced that…

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Pinterest CEO: Our Ads Are More Effective

October 1, 2015 - advertising, Consumer, Marketing, Pinterest, Social Media

Ben Silbermann talks up Promoted Pins at Ad Week, says they have a lower than industry average opt-out rate. Pinterest is different. Less a social network for people to share with friends, instead “Pinterest is about me, what I want to do. What I’m thinking…

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