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Snapchat adopts Facebook-style ad targeting like email, mobile device matching

September 15, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Snapchat, Social Media

Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute…

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Snapchat is pushing for shorter ads between Stories, within Live Stories

August 30, 2016 - advertising, Consumer, Inbound Marketing, Industry, Marketing, Snapchat, Social Media

With people primed to skip an ad after two seconds, Snapchat is pushing brands to cut their ads between Stories to seven seconds and those within Live Stories to five seconds. Long story short: After pushing for shorter video ads around the time it began…

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How Snapchat is building the future of social media

August 19, 2016 - advertising, Analytics, Inbound Marketing, Snapchat, Social Media

Columnist Timothy Carter takes a look at the reasons behind Snapchat’s meteoric rise and explores how it can guide your own marketing strategy. Among these, Snapchat may have the strongest potential: Not only does it have the capacity to build a user base rivaling those…

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Instagram’s new stories are a near-perfect copy of Snapchat stories

August 2, 2016 - Display, Inbound Marketing, Industry, Instagram, Snapchat, Social Media, Video

In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced “stories,” a secondary feed of ephemeral content that is available for only 24 hours from the time of posting. The feature is nearly identical to the central feed in…

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Snapchat New Feature Allows Friends To Be Added With Personalized URL

January 29, 2016 - Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Snapchat, Social Media, Viewability

Snapchat now has a handy URL you can use to add friends to your network easily. One of the biggest gripes about Snapchat to date has been that it’s hard to find your friends to add, and you require a Snapcode to grow your network….

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Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives

November 24, 2015 - Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Snapchat, Social Media, Video, Viewability

With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience.   Snapchat users can now get a different angle and perspective on a particular story with “Story Explorer.” Users will be able to…

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How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born

November 20, 2015 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Mobile News, Snapchat, Social Media, Video, Viewability

Avatar Labs, an L.A.-based creative agency, had about two weeks to come up with a design that would respect a venerable brand and resonate with the Snapchat audience. In retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’…

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Snapchat Adds “Official Stories” Verification For Celebrities & Others

November 16, 2015 - advertising, Consumer, Display, Inbound Marketing, Marketing, Mobile, Snapchat, Social Media, Viewability

Service also improves ability to search and find celebrities, even if they have unusual account names. Not sure if you’re following an actual celebrity versus a fake on Snapchat? It can be hard given the difficulty of knowing who anyone really is on Snapchat. But…

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Snapchat Hits 6 Billion Daily Video Views

November 9, 2015 - Analytics, Consumer, Display, Inbound Marketing, Marketing, Snapchat, Social Media, Video, Viewability

Fresh off Facebook’s hitting the 8-billion-view mark last week, Snapchat confirms a stat that has tripled since May. The online video arms race continues to accelerate. The latest salvo? Snapchat users are now watching more than six billion videos a day. That’s triple what people…

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