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Twitter rolls out an app for Amazon’s Alexa voice assistant

October 6, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Native Apps, Social Media, Twitter

People can ask Amazon’s Alexa to read out their Twitter timelines as well as topics that are trending on the social network. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app called Twitter Reader so that people can have their Amazon…

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Twitter now lets brands advertise only to potential site visitors likely to become customers

September 29, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Social Media, Twitter

Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific. If you’re an advertiser who wants to run ads on Twitter to get people to do something specific…

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Twitter now lets brands say when they’re available to respond to tweets

September 16, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Social Media, Twitter

Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display…

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4 ways for Twitter to stay relevant

August 19, 2016 - advertising, Facebook, Inbound Marketing, Industry, Instagram, Marketing, Social Media, Twitter

How can Twitter get ahead in the social advertising space? Columnist Brad O’Brien discusses four initiatives that will help the platform thrive and resonate more with marketers. When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself…

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Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year

February 9, 2016 - advertising, Analytics, Consumer, Facebook, Inbound Marketing, Industry, Marketing, Social Media, Twitter

Sunday’s Denver-Carolina game saw 27 million tweets, down about 25 percent from the number of tweets sent during the 2015 Super Bowl. On Facebook, the drop was just as big. Super Bowl-related tweets were down this year compared to last year’s game, mirroring a drop…

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Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter

February 5, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Native Apps, Social Media, Twitter, Viewability

Columnist Larry Kim explains the ins and outs of launching an effective Twitter Followers campaign. Have you tried it out yet? Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find…

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Twitter Gets Serious With Its Million-Dollar Branded Emojis

February 5, 2016 - advertising, Branding, Consumer, Display, Inbound Marketing, Industry, Marketing, Native Apps, Social Media, Twitter, Viewability

Twitter gears up for the Super Bowl with million-dollar custom branded emojis. After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji…

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Marketers Can’t Target Ads to Twitter VIPs

January 27, 2016 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Social Media, Twitter, Viewability

Twitter VIPs receive an ad-free experience, making it impossible for marketers to target to them. If you were a marketer hoping to reach the Twitter elite through its ad platform, think again. Re/code reports that Twitter VIPs are not seeing these paid promotions, giving them a completely…

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Twitter Sustains Massive Outage Across Web, Mobile & APIs

January 19, 2016 - Consumer, Display, Inbound Marketing, Industry, Marketing, Social Media, Twitter, Viewability

You may have issues using Twitter this morning. They are working on fixing a service issue.   When you wake up this morning, you may notice that your Twitter timeline and marketing efforts seem awry. Thanks to a major outage that lasted more than an hour, marketers…

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