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Yahoo Announces It Will Spin Out Main Business Rather Than Alibaba Assets

December 9, 2015 - Inbound Marketing, Industry, Marketing, yahoo

Move is part of an effort to minimize tax liability for shareholders. In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. The reason the…

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Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization

November 23, 2015 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Search, Viewability, yahoo

The search and native ad marketplace has also expanded its partner network. Yahoo Gemini rolled out a couple of new features on ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll…

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Yahoo’s Mayer: “It’s A Mistake To Install Ad Blockers”

September 30, 2015 - advertising, Analytics, Industry, Marketing, Mobile News, Search, yahoo

Yahoo CEO also talks about Yahoo’s mobile ambitions, video and more at IAB Mixx event. Yahoo CEO Marissa Mayer took center stage during Monday’s IAB MIXX conference in NYC, and told the audience that she thinks it’s a mistake for internet users to install ad…

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The Social Media Shiny Object Syndrome

September 24, 2015 - Analytics, Consumer, Facebook, FourSquare, Instagram, LinkedIn, Meerkat, Pinterest, Snapchat, Social Media, Tumbler, Twitter, yahoo

Are you suffering from a need to be everywhere on social media? Columnist Quinn Whissen has a prescription for how to prevent or cure the symptoms. Whether you’re an entrepreneur, business owner, content marketer, any or none of the above, you will eventually be faced…

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Yahoo Buys Social Commerce Site Polyvore

August 30, 2015 - Consumer, e-commerce, Retail, yahoo

Social shopper helps Yahoo on multiple fronts with its “Mavens” strategy. Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together…

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Yahoo: The Decline Of The Mobile Browser Is A Threat To Search

August 30, 2015 - Mobile, Search, yahoo

App time has grown to 90 percent while browser time has slipped to 10 percent. Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this…

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Yahoo Introduces Livetext, A Silent Video Messaging App

July 29, 2015 - Marketing, Social Media, yahoo

Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices. Playing catch-up in the mobile messaging battle, Yahoo today announced Yahoo Livetext, a Snapchat-like live chat app. The app uses mobile phones’ front-facing cameras to launch one-to-one video conversations. The…

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