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YouTube’s Top 10 Super Bowl 50 Ads: Hyundai Proved It Was The Brand To Beat

February 9, 2016 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing, Video, Viewability, youtube

Google says 60% of the ads were watched on mobile devices — the first time mobile won more Super Bowl ad views than desktop. If you’re going by YouTube video views, Hyundai was the Super Bowl brand to beat last night, with the car maker…

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Facebook Surpasses YouTube, Barely, In Super Bowl Commercial Video Views

February 5, 2016 - advertising, Analytics, Consumer, Display, Facebook, Inbound Marketing, Industry, Marketing, Mobile, Social Media, Video, Viewability, youtube

iSpot.TV says Facebook’s share of Super Bowl ad video views is way up this year, edging past YouTube. Let the YouTube versus Facebook video view debate continue. According to the TV ad analytics company iSpot.tv, more Super Bowl ads and teaser videos are being watched…

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YouTube’s Most Iconic Ads Of The Year Awarded To Calvin Klein, Mattel & Always

December 15, 2015 - advertising, Branding, Consumer, Display, Inbound Marketing, Industry, Marketing, Video, Viewability, youtube

YouTube asked voters to choose their favorite ads of 2015 for five different categories. Here are the winners. Earlier this month, YouTube asked viewers to vote on their favorite ads for the following five categories: #TheYouTubeAd You Wish You Were In #TheYouTubeAd That Gets You…

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Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner

December 9, 2015 - advertising, Display, Inbound Marketing, Industry, Marketing, Mobile, Social Media, Video, youtube

YouTube says for first time ever, the year’s most popular video ads were viewed more often on mobile devices than on desktop. YouTube has released its most popular video ads of 2015, with “Revenge” from video game Clash of Clans leading the list. Other brands…

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YouTube Opens Voting For 2015’s Most Iconic Ads With Launch Of #TheYouTubeAd Of 2015 Contest

December 1, 2015 - advertising, Consumer, Display, Google, Inbound Marketing, Industry, Marketing, Social Media, Video, Viewability, youtube

Voters can choose their favorite ads from five different categories – from the one that “Gives You Feels” to the ad that “Gets You Going.” YouTube has opened voting for its #YouTubeAd of 2015, asking viewers to choose their favorite ads of the year for…

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Top 20 Most Shared Video Ads In 2015: Puppies, Furry Friends & Bionic Arms Make It A Feel-Good Year

November 19, 2015 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Video, Viewability, youtube

With more than 6.4 million shares, Android’s “Friends Furever” surpassed 2014’s “La La La” by Shakira to become the most shared ad of all time. With more than a month left to go in 2015, video metrics firm Unruly says Android’s “Friends Furever” ranks as…

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YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos

October 2, 2015 - advertising, Display, Industry, Marketing, Video, youtube

Soon brands and retailers will be able to run contextually relevant ads on other product-related videos across YouTube. Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising….

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Brands Shifting From YouTube To Native Video On Twitter

September 15, 2015 - advertising, Display, Social Media, Twitter, Video, youtube

Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported…

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Comscore: Smartphone Penetration Above 77 Percent In US

September 5, 2015 - Consumer, Facebook, Marketing, Native Apps, Social Media, youtube

Facebook Messenger now the second most popular app, displacing YouTube. The July smartphone numbers are out this afternoon from comScore. According to the measurement firm, smartphone penetration has reached 77 percent in the US market. While there are some modest shifts in share (i.e., Android…

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