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Beyond the eBook: What is an Inbound Marketing Campaign?

June 21, 2017 - advertising, Inbound Marketing, Industry, Marketing

When you experience a marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create an eBook, publish it with a landing page, send an email promoting it to your list and hope it moves…

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6 Steps To Planning A Successful Inbound Marketing Campaign

March 8, 2016 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Modern marketing is evolving. Now interruptive, traditional techniques are increasingly ignored, Marketing Directors must be willing to adapt if they are to attract B2B consumers today. Inbound Marketing strategies are built around specific buyer personas, earning visibility by helping buyers reach the solution they need,…

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9 Essential Elements for any Inbound Marketing Campaign

November 18, 2015 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound campaigns. But that doesn’t mean that inbound marketing is easy. In fact, holistic inbound campaigns can be quite complex, from content production and promotion to cross-channel engagement, a…

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Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards

March 27, 2015 - CMO

The outdoor ad company is advertising… itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action. Lamar Advertising continues to innovate with the old school billboard. Last Fall, the outdoor company enabled the posting of holiday messages on its…

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Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges

March 25, 2015 - CMO

The fast food brand paints a bleak picture — that can be remedied by its breakfast offerings — in its newest effort with Deutsch LA. If you’ve seen the movie 1984 (or, hey, actually read the dystopian George Orwell book), then you’ll have a pretty…

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Lamar Outdoor #UltimateSelfieCampaign Awards Digital Billboard Fame To Those Who Make Charitable Donations

March 6, 2015 - CMO

The outdoor advertising company uses its inventory to drum up support for local charities. Lamar Outdoor is a billboard company, but lately, it has implemented a couple of campaigns which have nicely married its outdoor offering with social media-fueled, online digital programs. Last year, Lamar made…

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Jägermeister Instagram Campaign Reached 3.24 Million And Increased Followers By 63 Percent

February 26, 2015 - CMO

How the German liqueur maker stirred up excitement and built community via social media. Working with Berlin-based startup Brandnew, Jägermeister launched an Instagram-focused social media campaign in Germany, Austria, Switzerland and the United Kingdom. The goal of the campaign was to build community, awareness of…

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Google AdWords Debuts Mobile Call-Only Campaign Type To Drive Calls

February 23, 2015 - Marketing, Mobile

Phone numbers display in the headlines and ad clicks prompt calls rather than visits to a website. Advertisers looking to drive calls from their paid search ads, now have the option of setting up aCall-only campaign or adding call-only ads to existing campaigns in Google…

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Taco Bell Delivers Saucy Valentine’s Campaign Via Snapchat

February 14, 2015 - Marketing, Snapchat, Social Media

Fast food giant comes through again on Snapchat with a clever, interactive Valentine’s Day campaign. Need a creative Valentine idea? Taco Bell has you covered. At least if you are a Snapchatter. If you aren’t and need a explainer, we’ve got you covered. Check out…

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