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How Content Marketing Can Help Your Sales Team Close the Deal

February 16, 2018 - Consumer, Inbound Marketing, Industry, Marketing

With its ability to educate, inform, entertain and otherwise engage audiences, content marketing is a brilliant way for marketers to stir up interest and attract quality leads. And its uses don’t stop there. While content marketing may typically be associated with the marketing department, it can…

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Ways Inbound Marketing Can Help You Close More Sales

October 7, 2015 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, SEO, Social Media

How do you attract the right visitors? The inbound marketing best practices surrounding persona development, blogging, SEO, and social promotions all apply. Develop Personas: If you haven’t defined your buyer personas, the individuals with the issue that your product or service solves, how can you…

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