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6 Ways Inbound Marketing is Different for SaaS Companies

June 22, 2017 - Consumer, Inbound Marketing, Industry, Marketing

One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and…

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The No. 1 Reason Companies Give up on Inbound Marketing (and How to Stick with It)

May 24, 2017 - Consumer, Inbound Marketing, Industry, Marketing

Inbound marketing comes with tons of benefits – but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to…

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Why Brand Perception Matters—and How Companies Can Measure It

January 18, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their…

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Kik’s Branded GIFs Allow Companies To Engage With Users

February 5, 2016 - advertising, Consumer, Display, Inbound Marketing, Industry, Marketing, Mobile, Native Apps, Viewability

Kik’s branded GIFs feature, an extension of the emoji keyboard, lets brands engage more naturally with users. Emojis are all the rage, and Kik certainly knows it. Since the company launched an emoji keyboard three months ago, friends on the chat platform have exchanged millions of…

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Inbound Marketing Solves 4 Common Problems for Media Companies

December 17, 2015 - advertising, Analytics, Consumer, Display, Inbound Marketing, Industry, Marketing

If you’re a media company looking for a new marketing approach, then this is the article for you. I want to address 4 common problems you may have as a media company/ publisher, and inbound marketing solutions to help. Some Common Problems: Low value of ad…

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