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10 Truths About Content Marketing You Need To Know

June 26, 2017 - Inbound Marketing, Industry, Marketing

#1. More content is not better Quality content trumps a ton of crap content. Crafting a blog post with a great story as an introduction to make the point takes time and creativity. Researching and putting together long form content is not the work of…

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B2B vs B2C Content Marketing: What You need To Know

June 9, 2017 - Inbound Marketing, Industry, Marketing

Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing….

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Content Marketing: Is It Something Or Is It Nothing?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

A couple weeks ago, I came across this post and it really stuck in my craw. The author, Samuel Scott, states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” Now, to be fair, even though I have…

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5 Content Marketing Trends You Need To Know About This Year

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

The surge of content marketing is almost incomprehensible. Stay ahead of this fast-moving industry with these five upcoming trends. Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online…

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GOAL! The First Step in a Content Marketing Strategy

March 29, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Content marketing strategy really comes down to asking yourself one question: “Does this move me closer to my goal?” Chasing tactics is all about the next shiny object. If you’re a Harry Potter fan or saw the new “Fantastic Beasts” movie, think of tactics like…

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Why Content Marketing Can’t Be Ignored

January 31, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

“Content Marketing gets a business’s name out to the public in a way that is helpful to the target audience and does not require any action from their users. It gives to the public without demanding a return.” In the good old days advertising was…

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2017 Top 5 Content Marketing Trends

January 24, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Content marketing is always changing in response the way users interact online and the way that sites like Google and Facebook change their algorithms, resulting in changes to the type of exposure brands can get. Keeping up with content marketing trends can help you stay…

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Why Your Tech Company Needs a Content Marketing Plan Right Now

January 23, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

As a B2B tech marketer, you share a lot in common with your prospects and customers. Maybe you came into the job with a thorough understanding of the product or service you’re marketing. More often than not, you had no experience with it. I’ve been…

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8 Powerful Ways To Energize Your B2B Content Marketing Strategy

January 17, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. So what sets these two groups apart, and how can…

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