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10 Truths About Content Marketing You Need To Know

June 26, 2017 - Inbound Marketing, Industry, Marketing

#1. More content is not better Quality content trumps a ton of crap content. Crafting a blog post with a great story as an introduction to make the point takes time and creativity. Researching and putting together long form content is not the work of…

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B2B vs B2C Content Marketing: What You need To Know

June 9, 2017 - Inbound Marketing, Industry, Marketing

Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing….

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Proof: Influencer Content Can Increase Foot Traffic

June 5, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

More and more brick and mortar stores are being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let’s face it, much of the purchase intent starts online….

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Sales Content Vs. Marketing Content: Do You Know the Difference?

June 2, 2017 - Inbound Marketing, Industry, Marketing

As the founder of a content marketing agency with 10 years in the game, I’ve worked with a lot of brands. But too often I’ve found that their understanding of “content marketing” is shortsighted. They want an infographic for their blog or a video for…

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Copywriting and Video: Why Your Content Is Your Marketing Strategy

May 30, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

The problem with SEO today is easy to explain and difficult to solve. Essentially, the average business owner is being given a series of outdated tools and tactics to solve the ever-growing problem that is being SEO friendly. That’s the bad news. The good news…

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How to Incorporate Interactive Content Into Your Inbound Strategy

May 29, 2017 - Consumer, Inbound Marketing, Industry, Marketing

The goal of all inbound marketing is ultimately to get your prospects to take an action. Yet a lot of the content formats marketers use the most in inbound strategies are passive, like blogs and videos. Adding a call-to-action makes these items more actionable, but…

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Content Marketing: Is It Something Or Is It Nothing?

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

A couple weeks ago, I came across this post and it really stuck in my craw. The author, Samuel Scott, states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” Now, to be fair, even though I have…

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5 Content Marketing Trends You Need To Know About This Year

April 7, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

The surge of content marketing is almost incomprehensible. Stay ahead of this fast-moving industry with these five upcoming trends. Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online…

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Irresistible Content That Wins the Sale

February 28, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing, Sales

Now that you’re attracting new visitors and demonstrating what sets you apart from others, it’s time to move your leads to the final stage before a purchase: the Decision stage. What Is the Decision Stage? At this point, the buyer has refined the potential solutions…

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