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How Content Marketing Can Help Your Sales Team Close the Deal

February 16, 2018 - Consumer, Inbound Marketing, Industry, Marketing

With its ability to educate, inform, entertain and otherwise engage audiences, content marketing is a brilliant way for marketers to stir up interest and attract quality leads. And its uses don’t stop there. While content marketing may typically be associated with the marketing department, it can…

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Facebook is trying to make its coupon product, Offers, a bigger deal

August 31, 2016 - advertising, Analytics, Consumer, e-commerce, Facebook, Inbound Marketing, Industry, Marketing, Sales, Social Media

Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them. When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social…

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AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology

December 4, 2015 - advertising, Display, Inbound Marketing, Industry, Mobile, Video, Viewability

A+E Networks has committed to an upfront video and display ad buy, and ONE by AOL technology will power programmatic on A+E Networks’ digital and mobile properties. AOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use…

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Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

July 3, 2015 - Industry

Google loses deal it held since 2002, but AOL matters far less than it once did. At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and ads to AOL as…

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Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs

June 26, 2015 - SEO

Yahoo hopes to repeat the success of last year’s Mozilla Firefox partnership, which grew its search share in the U.S. Yahoo’s latest move to increase its search share and user base is a new partnership with Oracle that ties Yahoo to new Java software installations….

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