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How Does Inbound Marketing Help You Connect With Potential Customers?

November 7, 2017 - Consumer, Inbound Marketing, Industry, Marketing, Social Media

The Buyer’s Journey There are four phases people go through when they make a purchasing decision. In inbound marketing, these stages are called the buyer’s journey. It’s important to reach prospects at each stage of this journey to address their specific questions and concerns. Prospects…

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7 Practical Inbound and Outbound Marketing Tactics to Implement Today

September 6, 2017 - advertising, Analytics, Inbound Marketing, Industry, Marketing

There has been a battle between adherents of inbound marketing vs outbound for some time now, but the reality is usually a bit less black-and-white: neither approach is a sure-fire way to market your product. You will almost always need to leverage both in order…

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How Does Inbound Marketing in the MarTech and AdTech Industries Work?

July 19, 2017 - Inbound Marketing, Industry, Marketing

Introduction You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen year old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with…

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6 Ways Inbound Marketing is Different for SaaS Companies

June 22, 2017 - Consumer, Inbound Marketing, Industry, Marketing

One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and…

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Beyond the eBook: What is an Inbound Marketing Campaign?

June 21, 2017 - advertising, Inbound Marketing, Industry, Marketing

When you experience a marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create an eBook, publish it with a landing page, send an email promoting it to your list and hope it moves…

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How to Adapt to the Future of B2B Inbound Marketing

June 6, 2017 - Consumer, Inbound Marketing, Industry, Marketing

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses. Meanwhile, the methods and priorities of b2b marketing strategies grow and…

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How to Build Your Brand While Elevating Your Inbound Marketing

May 31, 2017 - advertising, Inbound Marketing, Industry, Marketing

Can you improve your company’s brand messaging with inbound marketing? Too often organizations think of the two as distinct and separate disciplines—even though they are both designed to pull prospects into your world. While it’s true that they have different functions within marketing, it is…

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How to Incorporate Interactive Content Into Your Inbound Strategy

May 29, 2017 - Consumer, Inbound Marketing, Industry, Marketing

The goal of all inbound marketing is ultimately to get your prospects to take an action. Yet a lot of the content formats marketers use the most in inbound strategies are passive, like blogs and videos. Adding a call-to-action makes these items more actionable, but…

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The No. 1 Reason Companies Give up on Inbound Marketing (and How to Stick with It)

May 24, 2017 - Consumer, Inbound Marketing, Industry, Marketing

Inbound marketing comes with tons of benefits – but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to…

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