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Influencer Marketing – Owned or Earned?

June 23, 2017 - advertising, Inbound Marketing, Industry, Marketing

Influencer marketing is no longer some edgy new technique. According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers…

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Proof: Influencer Content Can Increase Foot Traffic

June 5, 2017 - advertising, Consumer, Inbound Marketing, Industry, Marketing

More and more brick and mortar stores are being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let’s face it, much of the purchase intent starts online….

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