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Inbound Vs Outbound: What You Need to Know

December 28, 2017 - advertising, Analytics, Consumer, Inbound Marketing, Industry, Marketing

Is your marketing strategy headed down a dead-end street? We all have that one friend whose stories never seem to end, that one person that we want to hang out with every once in awhile, but always regret it afterwards. Remember the feeling of being…

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How Does Inbound Marketing Help You Connect With Potential Customers?

November 7, 2017 - Consumer, Inbound Marketing, Industry, Marketing, Social Media

The Buyer’s Journey There are four phases people go through when they make a purchasing decision. In inbound marketing, these stages are called the buyer’s journey. It’s important to reach prospects at each stage of this journey to address their specific questions and concerns. Prospects…

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7 Practical Inbound and Outbound Marketing Tactics to Implement Today

September 6, 2017 - advertising, Analytics, Inbound Marketing, Industry, Marketing

There has been a battle between adherents of inbound marketing vs outbound for some time now, but the reality is usually a bit less black-and-white: neither approach is a sure-fire way to market your product. You will almost always need to leverage both in order…

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How Does Inbound Marketing in the MarTech and AdTech Industries Work?

July 19, 2017 - Inbound Marketing, Industry, Marketing

Introduction You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen year old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with…

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10 Truths About Content Marketing You Need To Know

June 26, 2017 - Inbound Marketing, Industry, Marketing

#1. More content is not better Quality content trumps a ton of crap content. Crafting a blog post with a great story as an introduction to make the point takes time and creativity. Researching and putting together long form content is not the work of…

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Influencer Marketing – Owned or Earned?

June 23, 2017 - advertising, Inbound Marketing, Industry, Marketing

Influencer marketing is no longer some edgy new technique. According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers…

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6 Ways Inbound Marketing is Different for SaaS Companies

June 22, 2017 - Consumer, Inbound Marketing, Industry, Marketing

One size, one strategy, and one methodology do not fit all. Your unique industry vertical dictates the best marketing tactics needed to meet your related revenue goals. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and…

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Beyond the eBook: What is an Inbound Marketing Campaign?

June 21, 2017 - advertising, Inbound Marketing, Industry, Marketing

When you experience a marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create an eBook, publish it with a landing page, send an email promoting it to your list and hope it moves…

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B2B vs B2C Content Marketing: What You need To Know

June 9, 2017 - Inbound Marketing, Industry, Marketing

Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing….

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